Want To Improve User Experience? Try Writing A Fairy Tale | Fast Company | business + innovation Greg McPhearson Fast Company February 3, 2015February 7, 2015 0 Minutes Want To Improve User Experience? Try Writing A Fairy Tale | Fast Company | business + innovation. Advertisements Related Published by Greg McPhearson Husband, father of 4, master of nothing. View all posts by Greg McPhearson Published February 3, 2015February 7, 2015