Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula – HBR Greg McPhearson HBR February 18, 2015 1 Minute Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula – HBR. Related Published by Greg McPhearson Husband, father of 4, master of nothing. View all posts by Greg McPhearson Published February 18, 2015